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2014 Report on Community Giving

2014 Report on Community Giving

Joseph E. Atkinson, the Star’s legendary founder, set michael kors handbags replica a mission for the Star: Humanity above all. We have pursued that mission since the day we first appeared on the streets of Toronto. During his 50 years as Publisher, Joseph Atkinson made the improvement in the lives of underprivileged children the goal of not only himself, but of this newspaper. In doing so, he established two of Toronto’s oldest and most successful charities: The Toronto Star Fresh Air Fund, which collects donations from readers to send tens of thousands of deserving children to summer camp, and The Toronto Star Santa Claus Fund, which provides a gift at Christmas for 45,000 children in Toronto, Mississauga, Brampton, Ajax and Pickering.

The Toronto Star Fresh Air Fund began in 1901 during one of the worst summer heat waves on record. Joseph Atkinson appealed to Star readers to help children of the poor escape the sweltering city heat by providing funds for picnics, excursions and vacations at camps. Star readers responded generously that year as they have every year for more than a century. In the 1930s, the emphasis switched to camps in the country where needy children could spend two or three weeks running in the woods, swimming in a lake or learning to paddle a canoe. Today, the fund helps children with debilitating illnesses, developmental and physical disabilities and those from low income families get the chance to create some summertime memories at camp. Last fake michael kors handbags summer, thanks to the generosity of Star readers, The Toronto Star Fresh Air Fund exceeded its $650,000 fundraising goal and helped send 25,000 children to 104 day and residential camps.

One day, young Joseph was watching other children skate on a pond. A lady approached and asked him why he wasn’t skating. When she heard his sad tale of being too poor to afford skates, she bought him his first pair for Christmas. Atkinson never forgot the warmth and generosity of that stranger. Years later, he told the stories of other needy children in the pages of the Toronto Star and asked readers to contribute money to help buy Christmas gifts for them. The gifts of fruit, candy, michael kors cheap socks and mitts were distributed through Toronto’s Little Trinity Church. Today, bright gift boxes are filled with a warm shirt, socks, mitts and hat, a book, small toy, candy and dental hygiene items. The gifts are still delivered to children’s homes by volunteers, just as they were in 1906. In 2014, the Toronto Star and sister papers, The Mississauga News, Brampton Guardian and Ajax Pickering News Advertiser, surpassed michael kors outlet store their goal of $1.6 million and provided a gift box at Christmas to 45,000 needy children in Toronto, Mississauga, Brampton, Ajax and Pickering. For the seventh consecutive year, The Toronto Star Santa Claus Fund also assisted 12,000 families with a gift of fresh produce and basic food staples in December through the Daily Bread Food Bank and affiliated food banks across Toronto, Peel and Durham regions.

The Toronto Star helped establish the United Way of Greater Toronto in 1956 and was one of the founding workplace campaigns. The newspaper contributes annually to the United Way’s fundraising efforts with extensive editorial coverage and promotion. The Toronto Star staff has contributed more than $11.5 million in cash donations through its successful employee campaigns over the past 58 years and also provides an annual corporate donation. In 2014, the Toronto Star and its employees gave more than $398,000 to the United Way of Greater Toronto. Over the years, the United Way has presented cheap replica michael kors the coveted Joint Labour Management “Spirit Award” to the Toronto Star for its company campaigns.