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Target And Walmart Should Seduce Customers Back Into Their Stores

I love brands! I’ve been fascinated by them, researched them, and had the honor of working on some of the world’s greatest brands including Sony, Frito Lay, and Oakley. I have addressed business leaders at national conferences including International CES, American Marketing
cheap wholesale oakley sunglasses Association, and The Conference Board, and at corporate events at Facebook among others. I’ve been quoted by Wall Street Journal, The New York Times, Businessweek, and more. operations, Greg Foran inherits a stale business. So these new chiefs are looking to digital technology to change their trajectories.
cheap oakley sunglasses They are focused on improving their
oakley sunglasses replica e commerce capabilities so they can compete with online retailers like Amazon. And they know that mobile apps, personalization technology, and social strategies are critical to servicing today’s connected customer.

But more importantly, Target’s and Wal Mart’s leaders need to continue to drive customers to their stores. Too much focus on digital shopping risks turning their real estate assets into dead weights, like those that are holding Sears and JC Penney JC Penney down. Analysts urge the companies to close stores but, as the venerable department stores have discovered, there aren’t a lot of real estate buyers for traditional big box assets. And the fact remains that their physical stores are these companies’ strongest advantage over online competitors.

So Target and Wal Mart need to
fake oakleys cheap make shopping brick and mortar more important, interesting, and exciting they need to bring sexy back (well, at least as sexy as shopping with
cheap oakley sunglasses wholesale a shopping cart can be.) Instead of simply trying to replicate what can be done when shopping online (price comparisons, product research, social sharing, etc.), these brands need to give people compelling reasons to choose to go to their stores. People must be seduced back in love with brick and mortar. And even high volume, low margin mass merchants like Target and Wal Mart can attract mainstream consumers with exclusive experiences.

The appeal should begin with exclusive product product that can’t be purchased online. In their efforts to provide a seamless omnichannel shopping experience, Target and Wal Mart have worked hard to make their products available for purchase any way customers want. And, indeed, a uniform assortment across channels is an important baseline to meeting customer expectations. But a sense of discovery and distinctiveness could be added to the store experience through extra exclusive in store selections perhaps special buys or locally sourced products. When customers learn that a few unique items are rotated in and out of the stores on a regular basis, they have more reason to shop them more frequently.

Exclusive services can also draw people in. Target has seen success from staffing a Beauty Concierge in select stores; I could see similar expert consultation be valued by Wal Mart customers in health aids and medical products for example. Try before you buy is another form of store only service. From groceries to sporting goods, giving customers the opportunity to sample and try out products would reduce the perceived risk they feel when purchasing online and increase the perceived value of going to the store. And it would make the shopping experience more useful and fun.

Store traffic can also be generated by exclusive promotions. As with products, consistent pricing across channels is important but this shouldn’t preclude other promotional activity that draws people to stores. Target already does this in one way with its Dollar Spot promotional area it might consider adding a similar special section distinguished by products with limited time only availability or pricing. Maybe it’s time to bring back the Blue Light special?! Imagine the delight shoppers might feel upon learning that they can get a discount in a specific department or on a brand of products for, say, the next 30 minutes.

Drawing people back to stores is ultimately about making them destinations. While Target and Wal Mart need to develop their technology chops, they also need to bring creativity and innovation to core value of shopping at retail as well. Customers still value experiences that are possible only in store and
cheap fake oakley sunglasses it would be a waste, not to mention a costly expense, to operate retail real estate assets simply as product fulfillment centers. Visit her site, sign up for her newsletter and follow her on Twitter. demonstrating to a group of middle age lady’s how to rub Turtle Wax ICE Liquid Wax all over their cars by gently rubbing the wax over the top of a chrome ball bumper hitch

what is it with you young people that think everyone has to have a "app" to enjoy a great shopping experience

What happen to having a knowledgeable clerk behind a counter.

Quality products at a good price that hasn’t been stray with formaldehyde to make a 8000 mile journey

Someone in customer service that ain’t sitting around admiring the last tattoo they had put on their forearm but is actually listening with an open ear to a customers compliant about an item that doesn’t work.

Ask yourself as a young American why is it that you are
cheap fake oakley sunglasses living in a country that hasn’t had a trade surplus with the world since 1975 and over 70% of the GDP consist of something that makes NOTHING

maybe you can figure out with a "new" app being stuck into one of your foreign gadgets why your
cheap fake oakleys country has went from a mere $533 billion of debt to over $17 trillion just in the past 38 years.Articles Connexes:

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