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in Carefully Crafted
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and Caitlyn Bilyk in a scene from Austin O Mercier Bridge repaving: Traffic reduced to one lane in each direction starting this weekendRegular users of the
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Target And Walmart Should Seduce Customers Back Into Their Stores

I love brands! I’ve been fascinated by them, researched them, and had the honor of working on some of the world’s greatest brands including Sony, Frito Lay, and Oakley. I have addressed business leaders at national conferences including International CES, American Marketing
cheap wholesale oakley sunglasses Association, and The Conference Board, and at corporate events at Facebook among others. I’ve been quoted by Wall Street Journal, The New York Times, Businessweek, and more. operations, Greg Foran inherits a stale business. So these new chiefs are looking to digital technology to change their trajectories.
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But more importantly, Target’s and Wal Mart’s leaders need to continue to drive customers to their stores. Too much focus on digital shopping risks turning their real estate assets into dead weights, like those that are holding Sears and JC Penney JC Penney down. Analysts urge the companies to close stores but, as the venerable department stores have discovered, there aren’t a lot of real estate buyers for traditional big box assets. And the fact remains that their physical stores are these companies’ strongest advantage over online competitors.

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The appeal should begin with exclusive product product that can’t be purchased online. In their efforts to provide a seamless omnichannel shopping experience, Target and Wal Mart have worked hard to make their products available for purchase any way customers want. And, indeed, a uniform assortment across channels is an important baseline to meeting customer expectations. But a sense of discovery and distinctiveness could be added to the store experience through extra exclusive in store selections perhaps special buys or locally sourced products. When customers learn that a few unique items are rotated in and out of the stores on a regular basis, they have more reason to shop them more frequently.

Exclusive services can also draw people in. Target has seen success from staffing a Beauty Concierge in select stores; I could see similar expert consultation be valued by Wal Mart customers in health aids and medical products for example. Try before you buy is another form of store only service. From groceries to sporting goods, giving customers the opportunity to sample and try out products would reduce the perceived risk they feel when purchasing online and increase the perceived value of going to the store. And it would make the shopping experience more useful and fun.

Store traffic can also be generated by exclusive promotions. As with products, consistent pricing across channels is important but this shouldn’t preclude other promotional activity that draws people to stores. Target already does this in one way with its Dollar Spot promotional area it might consider adding a similar special section distinguished by products with limited time only availability or pricing. Maybe it’s time to bring back the Blue Light special?! Imagine the delight shoppers might feel upon learning that they can get a discount in a specific department or on a brand of products for, say, the next 30 minutes.

Drawing people back to stores is ultimately about making them destinations. While Target and Wal Mart need to develop their technology chops, they also need to bring creativity and innovation to core value of shopping at retail as well. Customers still value experiences that are possible only in store and
cheap fake oakley sunglasses it would be a waste, not to mention a costly expense, to operate retail real estate assets simply as product fulfillment centers. Visit her site, sign up for her newsletter and follow her on Twitter. demonstrating to a group of middle age lady’s how to rub Turtle Wax ICE Liquid Wax all over their cars by gently rubbing the wax over the top of a chrome ball bumper hitch

what is it with you young people that think everyone has to have a "app" to enjoy a great shopping experience

What happen to having a knowledgeable clerk behind a counter.

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Ask yourself as a young American why is it that you are
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maybe you can figure out with a "new" app being stuck into one of your foreign gadgets why your
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The Drugs Approved
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The drugs approved for Parkinson’s are no match
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cheap oakley sunglasses wholesale it’s a detest that doctors all around recommend it. These drugs especially mirapex and siminet and other related Parkinson drugs not only are useless for restless legs but also have adverse side effects as an additional measure. It’s a shame on medical community for prescribing the medicines approved for Parkinson without even knowing the cause for restless legs and the worst thing is to increase the dosage if it doesn’t work out. It’s high time for the doctors to wake up and prescribe the relevant
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